What are Employee Satisfaction Surveys and How Does it Matter?
Do you know if your employees actually like working at your company? Do you know if they truly enjoy and are engaged in their jobs? Or are you simply guessing and hoping that they’re happy?
Employees’ Attitude at work is a prominent factor that defines the overall morale and culture of the company. Gone are the times when employees were mere resources to meet end goals. In today’s work world, an employee is an important asset and his well-being is an equal measure of the company’s well-being.
Assuming your employees are satisfied isn’t an effective way to run your business. If you don’t know where problems lie - or where you’re doing well - you will miss out on a valuable chance to make improvements.
And the best way of finding out the answers to these important questions is by creating an employee satisfaction survey.
How and why should you run an employee satisfaction survey? And what questions should you be asking in it to get the most honest and open feedback?
HRavailable will discuss all of that in this guide to employee satisfaction surveys - read on for all you need to know!
What is meant by Employee Satisfaction?
Job satisfaction or employee satisfaction is a measure of contentment relative to the emotional or mental state of mind about their job. Whether or not they like the job or specific aspects of jobs, such as the nature of work or supervision.
Job satisfaction depends on several determinants such as satisfaction with pay, promotion opportunities, fringe benefits, job security, relationship with co-workers and supervisors, etc. Job satisfaction can further be differentiated as cognitive or affective.
What is an employee satisfaction survey?
The Employee Satisfaction Survey is a powerful and detailed survey that Human Resource Managers use to understand the level of satisfaction of the employees. The Employee satisfaction survey help employers measure and understand their employees’ attitudes, feedback, level of motivation, and eventually job satisfaction.
You have more freedom to choose which questions to include and structure them as per your organization’s framework. With all the customization to serve your organization’s needs, Employee surveys are lengthy processes with high volumes of data to analyze. The questions in Employee Surveys can relate to various functional areas like Inclusion, Engagement, Company culture, Compensation, Financial benefits, Personal growth, Health benefits, Career development, Work environment, and Team performance to name a few.
Asking employees directly and regularly for feedback is the best way to get this information - if you don’t ask, they won’t tell you. The process of employee satisfaction surveys is meant to fix this gap.
You send out an anonymous survey to all your employees regularly - it could be every month, every quarter, or every year - and ask them what is going well and what could be improved.
Why should you run employee satisfaction surveys?
It’s easy for leaders and managers to assume that employees are satisfied at work. After all, you’re offering them a good job and decent pay and benefits. It sounds like it should be enough.
But it’s challenging for higher-level people to know what most employees like and dislike about their jobs. There could be many factors you don’t know about that contribute to their dissatisfaction or things you think of as minor factors that cause great employee happiness.
Guessing or assuming won’t get you those answers. But a well-designed employee survey will. And asking about employee satisfaction isn’t just a feel-good exercise. Having happy and engaged employees has massive benefits for your business.
What are the advantages of measuring Employee Satisfaction?
Happy employees make organizations happy places to work. Tracking Employee Satisfaction at regular intervals helps you to evaluate the overall health of the organization. Here are the advantages of measuring Employee Satisfaction:
Reduce Turnover
Employee Retention is a key area of concern for any organization. It becomes difficult to retain good employees if they feel undervalued or dissatisfied at work. A regular check to ensure a positive work environment and address the challenges can help you retain good talent for a long.
Improved Brand image
When work satisfaction goes up, employees become undesignated brand promoters. The social branding of the company changes and helps to attract talent and investors alike.
Culture of Open Communication
Open and fair communication builds strong organizations. When employees are allowed to share constructive feedback and communicate openly, crucial areas of improvement get notified and addressed.
So, it is important to allow such fair conversations at regular intervals to avoid critical issues being pushed to negative grapevine communication.
Boosts Productivity
Happy and satisfied employees focus on creating value results for the company. Measuring employee satisfaction can give you the necessary data and insights to target initiatives for boosting workforce productivity and for measuring the effectiveness of those initiatives over a while.
Asking your employees how happy they are in their jobs at your company is a great idea. It can help you and other leaders decide what areas of the employee experience should prioritize going forward.
If you’re looking for a way to help you build a happy, engaged workforce and measure your results with surveys at every part of the employee lifecycle, check out HRavailable
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