You have tried hiring on multiple job boards, publicized job openings on Instagram and Facebook. But have you ever tried Twitter for recruiting???

Wondering how Twitter can be used for recruiting being an open network, isn’t it?

In this article HRavailable is answering this question.

Twitter’s been around for nearly a decade now and has always been popular in recruiting circles, at least for some. But there are still plenty of recruiters who don’t use Twitter to its full potential or are simply new to using Twitter for recruiting. While Twitter may not be the most employer-geared social media platform, it still has its perks.

When it comes to recruiting, it recompenses to go where the people are, and there are about 1 billion registered Twitter accounts, with nearly 250 million active users monthly generating more than 500 million tweets per day. News spreads like wildfire on Twitter. So why shouldn’t we try a hand on twitter for recruiting too.

Getting started with a Twitter account

Set up your Twitter handle: Like any other social media platform, the first step is creating an account. Select a username relevant to your brand. Add branding elements to the profile which includes setting up your profile photo which should be your business logo mostly, a header, and also a short biography. These should be consistent with your branding on all other platforms, to create a unique brand identity.

Create content: Twitter is known for its short word limit at 280 characters, so all content should be concise and to the point. Think about how to best bring your point across with as few words as possible, while still capturing the attention of your target audience.

Maximise the engagements: You may also develop engaging content by sharing articles, "retweeting" key thought leaders in your industry, or even communicating with your followers, and other brands. This will make other users to get notified about your presence. It also provides an opportunity for your posts to reach the followers of other brands that you've interacted with.

Start job posting: Once you are done with all the initial steps, start posting job bills gradually.

Here HRavailable is giving you the tips to effectively headhunt the best match for your workforce requirement.

Make Your Twitter Profile Captivating

A poorly worded and low-value Twitter profile will often convert fewer than 1% of visitors. That’s to say, if 100 of your ideal candidates or clients were to look at your Twitter profile, you’d be lucky to have even 1 choose to follow your profile and therefore be signed up to see your future updates. So be careful while drafting the bio for your twitter profile.

The first thing you need to do is to get people aware of your company on Twitter. If your company already have a Twitter account, it may be for the branding purpose. If that is the case, it’s a good idea to split your recruiting efforts off into a separate Twitter account dedicated specifically to employer branding and hiring.

Grow Your Followers

If you have no followers and you tweet a job opportunity – that’s like going to an empty room and talking about your hiring need – no one is there to hear it!

Finding people based on what they do for a living and ideally the general area they live in is critical to recruiters, and the best way to find this information is to search in bios. Additionally, whenever you find someone of interest, you can look through the people they are following as well as the people following them; both of which can be great ways to find similar people to follow, although the people you find can be located anywhere in the world.

Show off your company culture

Make sure your profile image and header photo are related to your company and that your Twitter handle says everything your followers need to know. The simpler, the better. Fill out the account bio and use keywords like the company name, “recruiting,” “job opportunities,” and so forth. That way, people will be able to find you.

Not everything you tweet from the recruiting account needs to be directly about hiring. You can also tweet photos and stories that highlight the company culture. Show candidates why they should want to work for your company instead of your competitors.

Be active

Make sure to check your direct messages (DMs) and notifications regularly. Candidates may tweet or message you with questions, and you should answer them as quickly as possible. Be sure to also interact with and thank accounts that retweet you.

If you have a recruiting Twitter account, you need to be active in your account. If candidates are messaging you and not getting a response, they won’t feel engaged. The more active you are, the more followers you’ll gain, and the more interested talent you’ll attract

Use Hashtags

Hashtags are the best way to get your job opportunities seen by more people, as long as you use the right tags and don’t add more than a few to each tweet. Too many hashtags can look spammy.

You may also want to keep an eye on what other people are posting using the hashtags you use. You might find candidates who are actively searching for jobs or currently employed people you could tempt into moving.

Discover candidates

Discover potential job seekers by searching for people that mention your company in conversations. Look out for individuals with interesting profiles, who may be a good match for your company. You could also utilize 'advanced search' to find the potential candidates.

Monitoring

By monitoring how many people actually click into your job posting, or applied for the job, you'd be able to figure out how many additional job applicants each post is getting you. Consider running the Twitter account for a couple of months, which will give a good sense of how effective the posts are, relative to the number of applicants.

Take the time to understand the concept behind Twitter, how it works and the audience it attracts, and you will be able to gain the benefits from it as an effective hiring tool. Like any tool, Twitter is best for recruiting when you know how to use it correctly. Follow the above tips from HRavailable and you’ll be making quality hires in no time.

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