Job Description

Senior Marketing Specialist:You will be responsible for planning & developing
marketing campaigns that drive customer acquisitions and improve customer
retention. You will also be leading the execution and go-to-market of 360
degree campaigns as well as targeted CRM promotions.Responsibilities

Overview                                                                                                                                                                             ·        Work closely with the Marketing Manager, Product
Teams, and Brand teams to develop marketing campaigns that deliver on growth
targets.·     Support
on the development and lead on the execution of 360 degree integrated and    CRM campaigns to drive performance
objectives (acquisitions/orders) as well as brand objectives (awareness,
preference, affinity).·     Make
data driven decisions to choose the right channel mix strategy and target
audience to achieve the campaign objectives.·     Ensure
proper campaign go-to-market and act as the ‘project manager’ and owner of new
campaigns by making sure all marketing channels switch on in coordination and
all functional teams deliver their parts on time.·     Build
and execute CRM campaigns while continuously A/B testing different scenarios to
identify the right strategy for every segment.·   Track
campaign results and report daily performance & spend to control budget and
enhance country performance.·    Work
closely with the Product team to utilize best-practices for app and web
platforms to continuously enhance conversion rates across the funnel.·     Analyse
& demonstrate the effectiveness, incrementality & ROI of different
campaigns and

tactics, to recommend future improvements and actions.·        Understand
customer behavior through analysis, on-ground feedback from customers, and
sales insights to develop actionable insights.Preferred Skills :·        Discreet, professional and well presented, with
excellent communication skills.·     Articulate
with excellent writing skills and attention to detail·     Exceptionally
well organized and efficient·     Ability
to use judgment and seek guidance with confidential issues·     Great
sense of humor, empathy and work ethic.·      Pro-active
and able to show initiative/ideas to constantly improve·      Expert
knowledge of MS Office, specifically Excel/Outlook/Word. Required Qualifications·        5+
years of experience in consumer marketing, e-commerce, online services, or
related experience with a proven record of delivering work with measurable
results.·     Strong
project management, stakeholder management skills.·     Analytical
mindset with strong attention to detail·     Ownership
Skills: a highly motivated and proactive individual. Willing to roll up their
sleeves and go the extra mile to drive results.·    Experience
in campaign management, preferably CRM / CVM in an e-commerce/Fintech company.·    Ability
to establish priorities and communicate expectations, working with others to
push projects to completion. 



























































 

Required Knowledge, Skills, and Abilities

• project management
• analytical

Education + Experience

• Qualification: Degree