Performance Marketing Specialist – eCommerceReporting managers designation: Marketing Director – Digital Marketing / eCommerceMinimum Total no. of years of experience in relevant field: 3 - 5+ YearsExpected Joining date: ASAP Function: Marketing – Digital Marketing / eCommerce Work location : Dubai Travel requirement :If neededShift Timing : GeneralPosition Overview: The
Performance Marketing Specialist is responsible for the management of digital
activities across social, search and display platforms. will plan and execute
the paid digital media campaigns as well as manage the optimization and
reporting. In collaboration with cross-functional teams, our specialist will be
essential to ensuring that integrated digital strategies are aligned with our
objectives. To be ideal for this role, you have already decided on a career in
SEM and is highly motivated to continue learning and growing in the field.
Key Roles and Responsibilities 1. Strategize, execute, monitor, and manage
campaigns across multiple platforms2. Oversee growth in performance to meet business
goals and strategies.3. Manage the platform’s daily budgets, billing
reconciliation and spend pacing in adherence to allocations and desired return4.
performance marketing campaigns focused on conversion objective, maximizing
ROAS and reducing the CPA5. Map ad formats to advertising objectives6. Manage a test and learn strategy across traffic
to drive insight into brand traffic behavior7. Report on key performance indicators and lead
generation initiatives8. Create eye-catching and informative
pay-per-click text ads as well as continuously implement text ads – A/B
testing.9. Collaborate with data science and marketing
teams to discover, test data-driven ways to optimize performance10. Develop optimization strategies that increase
the company's search engine results rankings11. Research SEO keywords to use throughout the
company's website and marketing materials12. Explore new opportunities to grow campaigns more
efficiently and effectively13. Test new channels and trends to build
credibility, remain competitive and have possess an added value 14. Ensure a data led approach to all activity,
creating a clear test & learn strategy15.
with other departments and external suppliers Note: The above is a list of the
key accountabilities of the role. The employee in this role is expected to be
open to manage other responsibilities that are linked to this role which can be
assigned to him by his manager from time to timeRequired Skills/Abilities: 1.
least 3 years of experience in a similar position2.
experience in running performance marketing campaigns3.
of e-marketing tools such as Google Ads, Twitter Ads, Snapchat Ads, Facebook
Ads Manager, TikTok Ads, etc..4.
in Google Search Ads is a must5.
of SEO best practices is a plus6.
of Google Analytics 7.
in Google Tag Manager is a plus8.
ability to draw conclusions and build recommendations based on data analysis9.
with Microsoft Excel, Word, and PowerPoint10.
track record of developing and executing marketing campaigns with attractive
of Saudi market is a plus12.
working in a constantly changing environment.13.
manage multiple tasks and work to tight deadlines.14.
Analytical skills: Excellent with Excel, Google Sheets while having experience working on comprehensive
reporting structure and techniques 15.
approach with a can-do work attitude; with a fun-to-work-with
energy at all times.16.
An ability to
find creative solutions while taking ownership for all duties and
Required work experience/Qualifications/Certification: 1.
Bachelor’s degree in
marketing or business studies. 2.
MBA in marketing is a
Skills, fluent in Arabic and English.4.
Agency Background is a
Experience in working in an agency or technology company-
ideally in a start-up- highly desirable6.
A minimum of 3-5 years’ experience in Digital Marketing /
Performance marketing fieldLanguage skills:?
Required language(s): English & Arabic (mandatory) Preferred industry/Organisation/Location: Digital
Marketing – Performance Marketing