Job Description
Job Title : Communications Specialist .
Division Department
Marketing &
Communications
Department.
Reports To
Head of Marketing & Communication.
Role Overview
The Communications Specialist is responsible for implementing a communication strategy
that will ensure effective, consistent, and timely communication resulting in the favorable.
positioning of IN-Q Enterprises, associated brands and business entities. Develop and
manage internal communication to ensure that the branding and communication activities
are aligned and supportive to the overall strategies, with measurable interventions to
ensure effectiveness.
Responsibility of Role
Strategic Communications
• Work with Head of Marketing & Communication to develop communication strategy for company’s
internal and external communications (including respective brands)
• Develop and execute communications strategies to enhance respective brands for company’s entities
• This includes crafting key messaging for respective target audiences, channels, and tactics
• Lead all communication plans and calendars and act as focal point of contact for the Marketing &
Communications department
• Lead and manage content planning for marketing activities
• Develop indicators for success and evaluate results
• Monitor analytics to evaluate the successes and identify areas for improvement with communications
campaigns and strategies .
Media Relations
• Respond to media inquiries, cultivate and maintain relationships with journalists/media and other
members of the press
• Conduct media outreach to national and local media outlets, magazines and influencers
• Lead and manage PR campaigns.
Content
• Lead, and manage content for newsletters, websites, brochures, fact sheets and press releases
• Proofread all communications materials for online and print distribution to ensure consistency in branding
and messaging
• Lead and manage content for newsletters, websites, brochures, fact sheets and press releases
• Direct and oversee the work of remote contractors to ensure accurate communications materials
• Developing communications across multiple channels and touch points to ensure a seamless customer
journey e.g. email notification for E-commerce user journey.
Website & Online presence
• Manage and update content sections of websites
• Use SEO to create content for web pages that will easily rank on Google Search Engines
• Create reports and track website analytics to determine the effectiveness of content
• Maintain web pages so that they contain up-to-date and accurate information on the organization and its
initiatives
• Maintain and update information online across all brands .
Graphic Design & Videography assistance
• Work with Graphic Designer to visualize communications materials.Ensure all materials reflect respective brand identity in terms of communications
• Review first drafts created and make revisions based on the feedback received
• Review final productions for errors and ensure that final prints or digital copies reflect specifications.
Other
• Support Marketing & Communication Department with requirements to help ensure that
communication quality standards are maintained across company’s wider business.
Competency Area (refer to guideline) Required Level (Basic / Proficient / Advanced)
Personal Management Advanced
Communication Advanced
Teamwork Advanced
Creativity & Innovation Advanced
Managing Information Advanced
Research & Analysis Advanced
Project & Task Management Advanced .
Commitment to Quality Advanced
Professional Behavior Advanced
Leadership Advanced.
Knowledge, Technical Skills
& Experience Required:
4+ years experience in a communications role
• Demonstrated experience in marketing, communications, or
engagement, including demonstrated experience leading digital and
social media marketing, public relations, and brand management.
• Qualification(s) Marketing, Communication, or public relations
• Highly developed strategic communications, and project
management skills
• Excellent initiative and problem-solving skills
• Ability to be self-motivated, responsive, and flexible in an
environment with time pressures and multiple priorities
• Ability to lead positively, with agility and adaption to changing
environment
• Project management skills
• Knowledge of content management systems
• Understanding of content strategy. Preferred but not essential: Knowledgeable with Drupal, Google
Analytics, Search Console, MailChimp and other distribution
channels used to measure content effectiveness
• Extensive knowledge and experience in writing, proofreading
communications.
Education & Certification Require degree in mass communication or a related field is
preferred .
Project & Task Management
• Creates and communicates clear plans
• Manages milestones, deadlines and priorities
• Manages stakeholders using efficient communications
• Follow up (ongoing)
• Manages multiple tasks
• Addresses obstacles and issues that impact a project’s success.
Commitment to Quality
• Pursues high quality in all aspects of job
• Eye for detail
• Applies best practice
• Looks for opportunities for improvement
• Remedies poor quality.
Professional Behavior
• Builds professional relationships
• Respects others and respects the law
• Observes and follows policies of the organization and workplace
• Adapts to workplace culture
• Abides by best practice norms in industry/field .
Leadership
• Demonstrates honesty and personal ethics (addressing shortfalls
identified in organization)
• Uses initiative
• Decision-making
• Sets clear goals and objectives and drives team towards them
• Leads by example
• Coaches and develops direct reports
• Supports attainment of organization's goals and drives results
• Supports implementation of organization’s wider strategies, plans,
policies and procedure.
Nationality:
the Hiring Manager is looking for native English speakers or bilingual
candidates (English and Arabic)
· Type of
hire: Local candidates with strong Communication experience, PR and agency
background, available to join immediately.
·
Salary
details: QAR 16,000 (irrespective of marital status).