Job Description
Refine Interior Design FZ LLC???? We're Hiring: Chief Marketing Officer (CMO) ???? Location: Dubai ???? Annual Salary: AED 200K–300KJoin us in redefining luxury and innovation in the heart of the Middle East. We’re looking for a visionary CMO to lead our brand expansion across the region, with a focus on strategic storytelling, high-end service delivery, and data-driven growth.???? What You’ll Be Responsible For:1. Brand Strategy & Market PenetrationDefine a compelling brand positioning for the Middle East market with a focus on “desert climate-adapted design.”Establish thought leadership through whitepapers, documentaries, and strategic partnerships with local associations and royal family case studies.Build a multilingual (English/Arabic) social media presence on Instagram, TikTok, etc.Organize offline activations (Design Weeks, Salons), leverage KOLs and UGC campaigns to achieve >70% target audience coverage.2. Premium Delivery Experience (E2E)Set the benchmark for “High-Standard Delivery,” optimizing the entire process from design to materials selection and construction.Publicize quality practices such as fire safety certifications and anti-moisture processes to build customer trust.Launch tailored toolkits for designers and developers, signing 100+ B2B partners within 3 months to establish a robust S2B2C service loop.3. Private Domain Growth & Community BuildingDrive public-to-private conversion funnels (free consultations, value-driven lead magnets).Build a dynamic WhatsApp community with tiered engagement (e.g., expert content, VIP perks).Introduce viral referral and group-buying mechanisms to grow 5,000+ high-value private users within 6 months, achieving 3x conversion vs public domain.???? Who Are You:? Middle East Brand Experience: 2+ years in local brand ops; familiar with Dubai’s business culture, Ramadan marketing, and royal collaborations. ? Connector & Executor: Strong network with designers, developers, and suppliers; proven success in localized activations (expos, KOLs, etc.). ? Data-Driven: Skilled in Google Analytics & CRM tools; can refine marketing strategies based on user behavior and ROI metrics. ? Multilingual Communicator: Fluent in Chinese & English (Arabic is a big plus); adept at multilingual content and cross-cultural engagement. ? Builder’s Mindset: Experienced in 0-1 team building, agile leadership (e.g., Amoeba management), and scaling premium brands in S2B2C models.???? Apply Now ???? Email: Hrd@refinehome.com , CC to : Lisalam@refinehome.com ???? WhatsApp: +971 54 784 6668Let’s build something iconic in Dubai