contribute to marketing campaigns that promote products and services. Marketing executives are usually part of a larger marketing team whose aim is to raise awareness of new products, brands and services via campaigns and projects.
Required Knowledge, Skills, and Abilities
research. in the research stage
marketers uncover consumer behaviours and practices. ... product. this involves planning for new products and analysing existing ones to find out if there is still a market for them. ... distribution. ... management. ... s